目录...........................................6.....................................................6.....................................................7.....................................................7.....................................................7.....7...........................................7..........................................8...........................................8..........................................8.................9.............................................9.........................................9...................................9...............................9............................10......................................10............................11....................................11......................12...............................................12........................................12..............................................13...............................................13..........................................13.........................................14........................................15....................................................16.................................................17摘要企业的营销策略直接影响到企业的收益，商业银行也是如此，在逐步发展变化的营销环境中，只有调整银行本身的发展策略，才能够逐步适应我国银行业目前的发展趋势，从而占据一席之地。本文从研究城市商业银行的营销策略出发，研究目前城市商业银行在营销过程中存在问题及原因分析的基础上，制定相应的解决措施。本次课题研究将结合理论与实证分析，丰富研究成果的应用价值。这对于促进城市商业银行营销观念转变，提高银行的市场竞争优势都有一定的帮助。关键词：营销策略，城市商业银行，产品质量AbstractThe marketing strategy of the enterprise directly affects the income of the enterprise, so does the commercial bank. In the gradually developing and changing marketing environment, only by adjusting the development strategy of the bank itself, can we gradually adapt to the current ...
