项目成本管理在万科生态房地产项目中的应用Project cost management in the application of vanke real estate projects摘要21 世纪的社会，科技以日新月异的速度发展，随之而来的是生态房地产行业竞争愈来愈激烈，创新面临巨大挑战。怎样在有限的时间内，在保证质量与进度的情况下，如何合理地以最低的成本完成一个项目并保障产品质量从而获取企业的最高效益，已经成为有关行业的人士密切关注的热点问题。生态房地产项目是一种为了满足大众及企业需要而围绕最终的建筑项目产品进行生产经营，并生产出适宜人们使用同时又经济、安全、环保的各类房地产的活动。生态房地产项目是一种用于居住的专业建筑项目，也是一种紧跟时代潮流的、环保的、可持续的项目。发展到现在，生态房地产在自己的产品生产上不仅有其自己的特点还在经营管理上形成了一定的风格。本文比较详细地介绍了有关项目管理及项目成本管理的基本理论和方法，对涉及到的案例——万科生态房地产项目的成本管理进行了系统的分析和阐述。关键字：项目管理；项目成本管理；万科生态房地产项目；挣得值分析法AbstractSociety in the 21st century, with rapid speed development of science and technology, followed by ecological increasingly fierce competition, the real estate industry innovation faces enormous challenges. How in the limited time, in the case of ensure quality and schedule, how to reasonably at the lowest cost to complete a project and guarantee the quality of the product to achieve the highest benefit of the enterprise, has become the industry's people pay close attention to the hot issues. Ecological real estate project is a kind of in order to meet the needs of 1the public and enterprise and around the final construction project products for the production and operation, and produce a suitable for people to use at the same time of the various types of real estate economy, safety, environmental protection activities. Ecological real estate project is a kind of used to live in major construction projects, also is a ki...
