本科论文目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 天津圣华荣辰木制品公司概况............................................................................31.1 行业背景.......................................................................................................31.2 公司介绍.......................................................................................................42 天津圣华荣辰木制品公司营销策略现状............................................................52.1 产品策略现状...............................................................................................52.2 价格策略现状...............................................................................................52.3 渠道策略现状...............................................................................................62.4 促销策略现状...............................................................................................63 天津圣华荣辰木制品公司营销策略现存问题....................................................73.1 部分产品定位模糊导致产品销量不佳.......................................................73.2 中高档商品定价缺乏竞争力.......................................................................73.3 分销渠道运作时各网点间缺少沟通协调...................................................93.4 缺少线上促销手段导致品牌知名度较低...................................................94 天津圣华荣辰木制品公司营销问题的解决对策..............................................114.1 明确产品定位进行试点销售.....................................................................114.2 调整定价策略增强企业竞争力................................
