天 津 三 棵 树 有 限 公 司 市 场 营 销 策略 优 化 研 究摘 要 ：近年来，国家为了保证经济发展的同时确保环境得到保护，大力推动绿色建筑行业发展。涂料行业作为建筑行业必不可少的材料之一，消费者也越来越关注其绿色环保性能，传统的涂料企业已经不再能满足市场的需求。随着社会经济的不断发展，涂料行业也逐渐从过去的价格竞争逐渐转变为差异竞争，绿色环保涂料也逐渐成为未来材料发展的主流。本论文对涂料行业的相关文献进行查阅分析、整合和提炼的基础上，通过PEST分析、五力模型分析、SWOT对天津三棵树目前的内外部营销环境进行分析。最终从产品、价格、渠道、促销四个方面制定天津三棵树有限公司的营销策略，并就策略提出相应的保障建议。希望本文的研究成果能对天津三棵树有限公司的营销业务发展提供参考。关键词： 市场营销 营销策略 绿色涂料毕业设计（论文）外文摘要Title Marketing Strategy of Tianjin Three Trees co., LTD . Abstract:In recent years, in order to ensure economic development and environmental protection, the state has vigorously promoted the development of green building industry. Paint industry as one of the essential materials in the building industry, consumers are increasingly concerned about its green environmental performance, traditional paint enterprises have been unable to meet the market demand. With the continuous development of social economy, the coating industry has gradually changed from the past price competition to the difference competition, and the green environmental protection coating has gradually become the mainstream of the future material development.On the basis of consulting, analyzing, integrating and refining related literatures in the paint industry, this paper analyzes the current internal and external marketing environment of three trees in tianjin through PEST analysis, five forces model analysis and SWOT. Finally, the marketing strategy of tianjin three trees co., ltd. is formulated from four...
