目 录摘 要............................................................................................................IAbstract.............................................................................................................II引 言...........................................................................................................11 《电商报》微信文案的特点........................................................................31.1 内容的时效性.....................................................................................31.2 传播速度快.........................................................................................31.3 内容的趣味性.....................................................................................42 《电商报》微信文案中的语言不规范现象................................................52.1 词汇方面.............................................................................................52.1.1 不了解词义的乱用..................................................................52.1.2 滥用方言词汇..........................................................................52.1.3 错用成语..................................................................................62.1.4 滥用简称..................................................................................72.2 语法方面.............................................................................................82.2.1 代词指代不明..........................................................................92.2.2 词性的误用..............................................................................92.2.3 成分残缺................................................................................102.2.4 成分多余................................................................................103 《电商报》微信文案中语言不规范现象产生的原因.............................123.1 网络新词的大量不规范使用..............................................................