目 录摘 要..............................................................................IAbstract.............................................................................II引 言..............................................................................III1 新闻公众号标题的内涵及应用修辞手法的意义...............................11.1 新闻公众号标题的内涵及作用.................................................11.2 新闻公众号标题使用修辞的意义.............................................22 新闻公众号标题常见修辞手法及作用...............................................32.1 比喻、比拟使读者便于理解.....................................................32.2 对比、用典使标题态度鲜明.....................................................42.3 引用、对偶使标题引起共鸣.....................................................53《大连晚报》新闻公众号标题修辞手法的应用................................73.1 与新闻标题作用相结合.............................................................73.1.1 使用比喻与比拟，吸引读者眼球.................................73.1.2 使用对比与用典，传递正确价值观.............................93.1.3 使用引用和对偶，传递情感.........................................103.2 与新闻标题特点相结合.............................................................113.2.1 选择恰当修辞手法，新颖生动.....................................113.2.2 选择恰当句式，简洁易懂.............................................123.2.3 选择规范词语，准确到位.............................................133.3 与新闻标题原则相悖.................................................................143.3.1 盲目使用修辞手法，脱离实际.....................................143.3.2 过分使用修辞手法，情感不一....................................153.3.3 使用不当修辞手法，画蛇添足....................................16结 论.........................................................................................17参考文献............................................................................
