目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 国内外现状和发展趋势........................................................................................21.1 国内保险营销渠道现状...............................................................................21.2 国外保险营销渠道现状...............................................................................31.3 中国平安人寿沈阳电销中心营销渠道现状...............................................52 相关理论综述........................................................................................................72.1 寿险产品简介...............................................................................................72.2 寿险营销渠道...............................................................................................73 平安人寿沈阳电销中心营销渠道存在的问题和原因........................................83.1 代理人及电销人员综合素质差...................................................................83.2 新型营销渠道尚未发展成熟.......................................................................94 中国人寿保险沈阳电销中心营销渠道创新策略..............................................104.1 科学培养和完善激励机制.........................................................................104.2 完善互联网＋等新型营销渠道.................................................................11结 论.....................................................................................................................13参考文献.................................................................................................................14致 谢........................
