II中国农业银行苏州分行银行卡业务发展研究 摘 要随着我国银行卡业务不断发展和完善，如今已融入生活的方方面面。它带给了我们便捷的支付方式，大大提高了消费水平。同时，作为银行卡中间业务的代表，它的迅速发展使之成为当今金融环境的重要部分。但由于我国银行卡产业起步较晚，发展过程中存在些许问题和不足。本文以中国农业银行苏州分行为例，具体分析了它的发展现状和前景。通过 SWOT 分析法，对苏州农行优势、劣势、机会和威胁四大方面进行全面地分析。最后根据发现的问题提出合理的对策建议。关键字：银行卡业务 分析 对策The Development Research of the Bank Card Industry of Agricultural Bank of China,Suzhou BranchAbstractWith the continuous development and improvement of China’s bank card business, nowadays it has been incorporated into every aspect of our life. It brings us the convenient payment and greatly polishs up our level of consumption. At the same time, as the representative of intermediary business of the bank card, its rapid development has made it the important role of today’s financial environment. But due to the late start of China’s bank industry, there still exists some problems and deficiencies during the process of development. This paper takes agricultural bank of China, Suzhou branch for instance, analyzing the developing status and prospect of it. Through the SWOT analysis, this paper has made a four aspects comprehensive analysis of the strengths , weaknesses, opportunities and threats of Suzhou branch. Finally it put forward the reasonable countermeasures and suggestions according to the problems foundKey Words: bank card business; analysis ;countermeasures and suggestionsIII目 录1 绪论..................................................................................................................11.1 研究背景.................................................................................................
