文化传播视域下的文学类综艺节目研究——以《国家宝藏》为例 摘要：文学类综艺节目的兴起打破了泛娱乐化的传播格局，这类节目将“文学”与“综艺”结合起来，既有文学的厚重内涵，又采用娱乐的展现方式，立足于讲述中国故事，传播中国文化，弘扬中国精神，既给我国的综艺节目带来一阵“降热”清风，也是对优秀文化传播形式的一种新探索，展现了我国国力上升国人对建立文化认同、文化自信的需求，本文将对文学类综艺进行一个总体的研究，包括产生原因、文化价值及问题和不足，其中主要以 2018 年收视口碑双丰收的《国家宝藏》为例。关键词：文学类综艺节目；文化价值；文化传播；文化传承；创新Research on Literary Variety Programs from the Perspective of Cultural Communication——National Treasure as an example 16 Chinese Linguistics and Literature Luo JingyiAbstract: The rise of literary variety shows broke the spread of pan-entertainment. This kind of program combines "literature" with "variety", which combines the rich connotation of literature with the way of entertainment, based on telling Chinese stories and spreading. Chinese culture and the promotion of the Chinese spirit not only bring a "heat-reduction" breeze to China's variety show, but also a new exploration of the form of excellent cultural communication, showing the need of China's national strength to build cultural identity and cultural confidence. This article will conduct an overall study of the literary variety, including the causes, cultural values, and problems and deficiencies, including the National Treasure of 2018, which is a good harvest.Keywords:Literary variety show; cultural value; cultural communication; cultural heritage; innovation一、引言文化是一个民族赖以生存的精神财富。没有文化的民族不能称之为民族；，没有民族，文化也没有产生的根基。我们华夏民族赖以生存的就是两河文明至今不断发展进化而来的中华文化。然而，随着科技不断发展，我们习惯于用碎片化的娱乐来消磨时间，逐渐忘却了我们的文化根基。...
