I盐城市小武道馆第十四届暑期汇报演出方案设计摘 要运用体育营销学、体育经济学与体育运动学所学原理,通对盐城市小武道馆第十四届暑期汇报演出方案设计,培养组织能力,理论联系实际的能力,提高组织与设计体育表演的能力,使自己能够更好的胜任各项体育工作,在未来的体育道路上越走越远。关键词: 跆拳道; 体育; 表演能力IIYancheng City Wu Road Museum fourteenth summer concert programAbstractUsing the sports marketing, sports economics, sports science principles, pass of Yancheng small Budokan 14th summer performance program design, organizational capacity, and the ability to integrate theory with practice, the ability to improve the Organization and design of sports performance, so that they can better discharge their sport, sport on the road to go further in the future. Key words: Tae kwon do; Physical education; Ability to perform 目 录III引 言............................................................12 品牌塑造..........................................................12.1 跆拳道简介...................................................12.2 道馆简介.....................................................22.3 馆长简介.....................................................23 演出内容策划......................................................2 3.1 演出名称.....................................................23.2 演出时间.....................................................23.3 演出地点.....................................................23.4 节目表.......................................................23.5 现场布置.....................................................33.6 互动环节.....................................................34 招商赞助方案......................................................44.1 演出简介.....................................................44.2 市场分析.....................................................44.3 宣传方式........................................................