《微信朋友圈广告效果初探》摘 要在互联网还没有普及的时候，广告还主要停留在传统的形式，其中报刊、广播、电视、以及橱窗等都是其具体展现形式。在互联网和新媒体技术日益深入发展的背景下，有很大一部分传统广告的客户开始投向网络广告，网络广告也迎来的一个崭新的发展时期现今，网络广告的影响力非常大，也得到了国家的重视，为此专门出台《新广告法》来规范和约束其行为，并就其发展给予了法律保障。网络广告发展如火如荼，相关大企业都想抓住机遇，希望通过这一形式实现其营销价值最大化。网络广告迎来了发展的春天,其竞争力也是也来越激烈，它同样也面临着严峻地挑战。其中，最具典型的就是微信朋友圈广告，它历经了一定时间的发展,影响力巨大。本文着重对微信朋友圈广告进行分析和研究,重中之重是通过对其投放效果的评价,来分析网络广告发展的趋势。关键词：微信；广告；朋友圈；效果AbstractHas not spread on the Internet, advertising also mainly pauses in the traditional forms, including newspapers, radio, television, and the window is the specific form. On Internet and for further development under the background of new media technology, a large part of traditional advertising clients start to online advertising, online advertising also usher in a new period of development. Today, the network advertisement's influence is very big, also got the attention of the countries, specially for the new advertising law to regulate and constraint the behavior, and its developing gives legal protection. Online advertising development, and related companies all want to seize the opportunity, hope that through this form to realize its marketing value maximization.Online advertising ushered in the spring of development, its competitiveness is also more intense, it also faces severe challenges. Among them, the most typical is advertising WeChat friends circle, it after a certain time of development, influential. This article emphatically to WeChat advertising research and analy...
