本科论文摘 要作为中国互联网发展的佼佼者，腾讯凭借二十多年的发展成熟，走出了自己的市场道路。截止到目前，腾讯旗下产品囊括多个方面，包括社交、影视、游戏、商务等。成为中国互联网领域的经典神话，随着微信的推出，让腾讯无论是在 PC 端还是手机端都有属于自己的立足之地。腾讯发展的成功经验，值得我们总结学习。本文通过对腾讯的年度财务数据进行财务分析，包括报表分析以及比率分析等，总结其成功发展经验。同时，也对其发展中存在的一些问题提出建议。关键词：互联网，腾讯，财务指标本科论文AbstractAs the leader of China's Internet development, Tencent has stepped out of its own market path with more than 20 years of mature development. Up to now, Tencent's products include many aspects, including social networking, film and television, games, business, etc. It has become a classic myth in the field of Internet in China. With the launch of wechat, Tencent has its own foothold in both PC and mobile terminals. The successful experience of Tencent's development is worth summarizing and learning. In this paper, Tencent's annual financial data, including financial analysis and ratio analysis, summed up its successful development experience. At the same time, some suggestions are put forward for its development.Key words: Internet，Tencent，Financial indicators 本科论文目 录前 言........................................................................................................................................11 财务分析相关理论概述........................................................................................................21.1 财务分析的概念.............................................................................................................21.2 财务分析意义.................................................................................................................21.3 财务分析作用.........................................................................
