特效创意视频的设计与制作特效创意视频的设计与制作摘 要随着现代科技不断发展,多媒体技术特别是影视后期技术可以说是已经发展到一个极为成熟的高度。如今,影视后期技术已经成为广告、宣传片中不可或缺,关乎质量考量的存在。可以说是依仗成熟技术对视频本身的进行再创作,突出表达的一种手段。如在本场景宣传片中所运用的 Premiere、After Effects,这些技术都为最为常见的基本影视后期技术,但都毫不例外都会在各种类型各种规模的宣传片中进行运用。宣传片依照用途、宣传途径的不同也各有不同,此次宣传片则为一个场景展示宣传片,主旨为在智能时代下智能家居在我们生活中的体现以起到宣传作用。此论文主要说明本宣传片的制作过程、影视后期技术在制作过程中的运用及所遇见的问题和解决方法。关键词:影视后期技术;宣传片;Premiere;After Effects北京理工大学珠海学院 2020 届本科生毕业设计Design and production of special effects and creative videosAbstractWith the continuous development of modern science and technology, the multimedia technology, especially the late film and television technology, has developed to a very mature height. Nowadays, film and television post-production technology has become an indispensable part of advertising and promotional films, which is related to quality considerations. It can be said that it is a means to re-create the video itself and highlight the expression by relying on mature technology. For example, Premiere and After Effects, which are used in this scene promotion film, are the most common basic post-production technologies, but they will be used in all types and scales of promotion film without exception.According to the purpose of the publicity video, the way of publicity are different, the publicity video is a scene to show the publicity video, the main idea is in the intelligent era of smart home in our lives to play a propaganda role.This paper mainly explains the production process of the video, the u...