摘 要加油站是成品油销售的前沿阵地，是商家竞争的焦点。随着我国加入WTO 的放开, 外国石油巨头纷纷进入我国开设加油站, 市场造成了极大冲击, 预示着今后竞争会更加激烈。在唐山地区，不仅有中石油、中石化、中海油，众多民营企业，还有道达尔、壳牌等外资单位。在加油站的非油业务方面，由于我国加油站的业务现状与国外存在着较大的差距，不仅业务单一，而且经营状况较差，因此必须在营销上创新，适应市场变化。对中油唐山分公司来说，非油业务的成长壮大有着必要性、紧迫性。论文首先分析加油站所面临的市场环境，业务现状存在很大的局限性。其次，针对加油站非油业务存在问题，提出改进的具体措施和建议。关键词： 营销创新，加油站，非油品业务，顾客需求Abstract1Gas station,as the front in Product oil distribution,isbecoming the comepetitive focus of oil sell enterprise.With Chinas successful entry into WTO and domestic market further openness,more and more transnational giant oil enterprises entered into china by opening gas station,which have greatly caused impact on domestic oil market.At present,business is unitary and management status is not satisfied in domestic gas staions,which make a wide gap with those in foreign countries,So it is highly mecessary to innovate its marketing strategy so as to meet the market changes.Analyzes the current situation and the existing problems,then points out concerte measures and strategies as solutions to prove that research done in this paper is effective.Key words: Marketing Innovation,Gas Station,Non-oil Business,Customer Demand目 录引言--------------------------------------------------------------------------------11 前 言 ------------------------------------------------------------------------------------11.1 研究的背景和目的 --------------------------------------------------------------------11.2 成品油市场的研究-------------------------------------------------------------------21.3 非油品业务市场研究----------------------------------------...
