新企业的成长战略研究中文摘要新企业的成长过程如同一个新生儿的成长史，它的“健康”与否决定权在其“负责人”身上。不去“教育”，它会走入“低谷”;反之，它会“顺利成长”，“教育”的好了，它还会“有所成就”。所以，一个新企业能否在成长中就处于优势地位，取决于管理者对这个新企业实施什么样的好战略。何谓战略？其最主要的内容离不开新、变。也只有新、变，才能使战略的意义得到更好的完善。当今社会处于一个不断变化、不停发展的时期中，凡是参与其中的事物，只有跟随其不断的变化、发展，才能不被抛离社会的核心之外。本文通过创业期、成长期、稳定期这三个阶段对新企业的成长战略进行研究。在创业期，主要从用“新”吸引， 有备无患，以“新”制胜三个方面来说明在这个阶段中应采用何种战略来促进企业的成长。在成长期，从自我分析，市场细分，解决问题三个方面来阐述战略对企业成长期的重要作用。最后简单的叙述了在稳定期应注意的问题。本文从始至终围绕着战略来进行分析，只有更好的运用战略，才能更好的管理企业。关键词：战略；创新；分析1AbstractThe new enterprise’s development process is similar to a newborn’s growth history，and its “health” or not depends on the “person in charge”. Not “education”, it will walk into “the trough”, the contrary, it will be “smooth growth”, “education” well, and it will be “an achievement”. Therefore, in the growth time whether a new enterprise does have the advantage, depends on what good strategy the director implements to this new enterprise. What is strategy? Its main content is new and changes. Only new, changes, the significance of strategy can be better consummation. Now the society is in a period that is unceasing change and not stops development, only all the participants follow its change and development can not be isolate. The article based on three aspects to studies the new enterprise’s growth strategy. They are pioneering period, growth period, maturity period. In the pioneering period, mainly from uses attraction...
