摘 要在文化传播领域，新媒体传播让大众耳目一新，短视频作为新媒体的一种传播形态，具有极高的接受度。同时采用段视频的形式作为品牌的推广手段，极大地提高了传播效率，让受众更易于记忆，从而最大的发挥其作用与传播目的。我拍摄的作品是《疆味》，该视频的广告创意属于写实类，主要通过拍摄新疆的美食美景以及风土人情这些真实的场景来表现新疆的特色，用最朴实、最接地气，最富有人情味的画面，抛去浮华，返朴还淳，用真实的视角，从多元的角度将一个温暖的新疆展现在大众眼前，这也是本作品最大的创意所在。这不仅是一个广告创意片同时也是新疆的城市宣传片。在本篇说明书中，我将以创作综述、创作过程、作品特点三大板块运用文字记录我的作品创意与创作历程。关键词：新疆； 美食； 美景； 风土人情AbstractIn the field of cultural transmission, new media, masses, refreshing, short video as a spread of new media form, has a very high acceptance, at the same time in the form of section of the video as a means of brand promotion, greatly improve the efficiency of the transmission, let the audience more easy to remember, so as to play its biggest role and communication purposes, my work is the xinjiang flavor, the video advertising creative belong to realism, mainly through taking xinjiang cuisine scenery and local conditions and customs of these real scenarios to represent the characteristics of xinjiang, with the most simple, most ground, the most rich the milk of human kindness, to flashy, returned to the park also chun, the Angle of reality, The biggest creative idea of this work is to show a warm xinjiang to the public from multiple perspectives. This is not only a creative advertising film, but also an urban propaganda film of xinjiang. In this manual, I will use words to record my creative works and creation process in three sections: summary of creation, design ideas, features and scope of application.Keywords: Xinjiang;...
