目 录行政主导下古镇商业化模式差异研究——以江浙古镇为例...............I摘 要...........................................................IABSTRACT......................................................II一、 绪论........................................................1（一）研究背景................................................1（二）研究目的及意义..........................................1（三）相关文献综述............................................2 1.乡村旅游的发展的研究.......................................2 2.古镇商业化模式的研究.......................................2（四）研究方法介绍............................................2二、相关概念及理论介绍...........................................3（一）古镇简介................................................3 1.古镇的定义.................................................3 2.我国古镇的类型.............................................3 3.古镇旅游开发方式...........................................4（二）行政主导................................................4 1.行政主导的定义.............................................4 2.我国国家政策对城镇的宏观指引...............................5（三）商业化模式..............................................6 1.商业化模式的定义...........................................6 2. 行政主导下古镇的商业化模式分类...........................6三、行政主导下江浙古镇商业化模式差异.............................8（一）周庄模式................................................8 1.开发模式...............................................8 2.保护居民利益............................................8 3.以文化立镇.............................................8（二）乌镇模式............................................9 1.开发模式...............................................9 2.禁止居民经商...........................................9 3.积极进行资本运作.......................................9（三）南浔模式............................................9 1.开发模式............................
