本科论文摘 要会展产业是新兴现代服务业中的重要分支之一，主要由展览、会议、节事活动和奖励旅游等组成。在提高会展产业的推动过程中，地方政府处于推动会展产业的主导型地位，承担着产业良好发展的主要责任，同时也在会展产业的进步过程中起到了至关重要的作用。在过去的几十年间发展迅速，会展产业也具有强大的联动带动效应，在发展的过程中，带动着旅游业、餐饮业、交通业、建造业等众多行业，对社会经济上起到有效的推动促进作用以及推进社会经济产业变革。会展产业规模的不断扩大，为地区带来高规格、高影响力的会议展览，也提升了地区的知名度以及城市形象。本论文以广州市为例，先论述了广州会展产业发展的现状，再次从政府定位、政策作用、会展行业管理、会展产业发展情况等 4 个方面分析地方政府在会展产业中的重要作用。最后总结地方政府应该准确扮演好推动当地会展业发展的规划、品牌会展的建设、服务会展行业、监管会展行业的重要角色。关键词：地方政府，政府政策，会展产业本科论文AbstractThe MICE is one of the important branches of emerging modern service industry, which is mainly composed of exhibition, conference, activities and tourism awards. In the process of promoting the MICE industry, the local government is in the leading position of promoting the MICE industry, assuming the main responsibility for the sound development of the industry, and playing a crucial role in the progress of the MICE industry. In the past few decades, the exhibition industry has developed rapidly, and it also has a strong linkage driving effect. In the process of development, it drives many industries such as tourism, catering industry, transportation, construction industry, etc., which plays an effective role in promoting the social economy and promoting the transformation of social and economic industries.The continuous expansion of the MICE industry has brought high-standard and high-impact conferences and exhibitions to the region, as well as enhanced the popularity of the region and...
