益康养老营销策划方案一、活动背景..........................................................................................................................2（一）宏观背景..................................................................................................................1(二)微观背景........................................................................................................................1（三）本体背景..................................................................................................................2二、活动目的..........................................................................................................................2三、客户群体..........................................................................................................................2（一）广义客户群体：......................................................................................................2四、活动策略..........................................................................................................................2五、活动内容..........................................................................................................................3(一）社区巡展.....................................................................................................................31.巡展区域......................................................................................................................32。活动内容....................................................................................................................3(二）线下拓展.....................................................................................................................3六、费用预算..........................................................................................................................3一、活动背景（一)宏观背景人口老龄化已成为当今世界各国经济进展过程中面临的共同性话题,党的十八届三中全会明确指出：“积极应对人口老龄化，...
