I自媒体营销道德失范的成因及对策内 容 摘 要近年来，媒体的责任缺失问题不断被人们热议，因此，如何正确引导和规范在线广告活动中媒体平台的行为，以及如何为自媒体营销传播定义合理的限制,使自媒体承担社会责任，是值得深入讨论的问题。本篇论文的背景是，当前自媒体营销发展迅速，但由于行业行为界限模糊，许多自媒体营销人员行为不规范，导致侵害消费者利益的背景。。希望通过学术研究提供给自媒体营销人员和消费者一些建议，使自媒体营销人员规范营销行为，避免营销失德状况。给消费者或其他营销活动参与主体能具有防范意识。关键词：自媒体时代；营销道德失范；传播伦理IIAdvertising research based on price-quality matrix AbstractWith the rapid development of the network and the popularization of mobile terminals, the hot industry "self-media" has profoundly affected people's daily lives in recent years. The self-media in the traffic era is no longer a user of "self-entertainment" on the Internet, but an online "red man" who has a traffic foundation and fan purchasing power. In recent years, the lack of responsibility of the media has been hotly debated. Therefore, how to properly guide and regulate the behavior of media platforms in online advertising activities, and how to define reasonable limits for self-media marketing communication, so that self-media bears social responsibility is Issues worth discussing in depth.The background of this paper is that the current self-media marketing is developing rapidly, but due to the blurring of industry behavior, many self-media marketers have irregular behavior, which leads to a background that infringes on the interests of consumers. This is reflected in the development and popularity of self-media, which makes consumers accustomed to understand relevant information of a product or a service from the self-media platform. This trend also brings many business opportunities....
