目 录摘 要.........................................................................................................................IIAbstract....................................................................................................................III1 绪 论.......................................................................................................................11.1 研究背景.......................................................................................................11.2 国内外研究现状...........................................................................................11.3 研究方法.......................................................................................................21.4 研究思路.......................................................................................................22 新媒体短视频概述................................................................................................42.1 新媒体概述...................................................................................................42.1.1 新媒体的定义......................................................................................42.1.2 新媒体的特点......................................................................................42.2 短视频概述..................................................................................................42.2.1 短视频的定义......................................................................................42.2.2 短视频的发展历程..............................................................................52.3 互动仪式链理论...........................................................................................53 短视频“抖音”的商业价值研究........................................................................63.1 短视频“抖音”简介..................................................................................63.2“抖音”商业价值分析......................................
