大学生消费行为调查及影响因素分析--以咸阳师范学院为例摘 要当今中国已经进入了一个全新的消费时代，生活水平的提高不断革新着人们的消费理念。大学生是当代社会很有活力的消费群体，但目前大多大学生的经济来源都来自于家庭，经济尚未完全独立。而且，大学生都是第一次走出家门独立生活，应对生活中各种琐事还不是很熟练，不能很合理地去安排自己的花费。所以，关注大学生消费且培养大学生的消费观对于大学生而言很有必要[1]。本文将用问卷对本校大学生的消费现状进行调查，整理数据后进行分析，最后给出一些合理的建议来促进大学生理性消费的发展。关键词：消费现状；影响因素；引导对策；大学生消费AbstractNowadays China has entered a new consumer society, the improvement of living level constantly updated with people's consumption concept. College students are a dynamic consumer group in modern society, but most college students now come from families, the economy is not yet fully independent. And for the first time, college students are living independently, Coping with the various things in life is not very skilled. Don't plan their spending wisely.So it is necessary for college students to pay more attention to the consumption of college students and cultivate the consumption view of college students. This paper will investigate the consumption status of university students from the questionnaire, analyze the data.Finally, some reasonable Suggestions are given to promote rational consumption of college students.Keywords:Consumption status; Influence factor ; Guiding strategy; College students' consumption目 录TOC \o "1-2" \h \z \u 摘 要 IAbstract II目 录 III引 言 1一、咸阳师范学院大学生的消费现状 1（一）咸阳师范大学生消费现状的调查过程 1（二）咸阳师范学院大学生的消费现状 1二、咸阳师范学院大学生消费现状的影响因素分析 9（一）家庭因素 10（二）学校因素 10（三）社会环境因素 10（四）大学生自身因素 11三、引导大学生合理消费的对策 11（一）家庭必须加强对子女的理...
