大数据时代电视媒体的创新与发展--以央视《据说》系列报道为研究样本摘 要自从 2013 年开始，有一个名词在中国的学术界火了一把，那就是“大数据”。大数据成为社会各行各业争相追逐的对象，而对于一直不被看好的传统媒体而言，大数据的出现带来了许多问题与挑战，但同时也带来了革新和希望。大数据改变了新闻的生产流程，反映事实更加全面，新闻记者可以“足不出户”便知天下事。大数据让新闻展现方式更加形象和全媒体化，受众反应更加娱乐化和数据化。2014 年，央视推出《据说》系列新闻报道，广受好评。本文从大数据时代的迅猛发展带给传统媒体的创新与挑战谈起，给出传统媒体在这种挑战下应作的改变与应对策略。关键词：大数据；传统媒体；创新与挑战；应对策略大数据时代电视媒体的创新与发展—以央视《据说》系列报道为研究样本AbstractSince 2013,there is a term in China's academic circles a fire, that is, "big data". Big data has become the object of social strides in all walks of life, and for the traditional media has been not optimistic about the large data, the emergence of problems and challenges, but also brought the hope of innovation. Big data to change the news of the production process, reflecting the fact more comprehensive, journalists can "stay at home" will know the world thing. Large data to make the news show more image and full media, the audience more interactive and data. In 2014, CCTV launched the "reported" series of news reports, widely acclaimed. This article from the rapid development of large data era to bring the traditional media innovation and challenges, given the traditional media in this challenge should be made under the change and response strategies.Key words: large data; traditional media; innovation and challenge; coping strategies目 录Abstract II目 录 III引 言 1一、大数据的时代背景 1（一）大数据的定义及特点 11、大数据的定义 12、大数据的特点 1（二）大数据诞生的时代背景 2（三）新闻领域的大数据 2二、以央视《据说》系列...
