创业计划书目 录摘要..........................................................................4第一章：策划目的..............................................................3第二章：市场分析..............................................................4一、当前营销环境状况......................................................41。网络环境及进展趋势分析.............................................42.我国中小型企业网络营销现状..........................................53.企业目前的网络营销分析..............................................54.企业网络营销的误区..................................................6二、客源市场分析..........................................................61.目标市场定位........................................................62.客源要求............................................................6三、电子商务外包前景市场分析..............................................71。电子商务外包分析...................................................72.电子商务网络营销外包的市场性........................................8商业计划书商业计划书电 商 网 络 营 销创 业 计 划 书市场资金管理法律策划技术培训3.企业的适应性分析....................................................84。进展前景...........................................................9第三章：电子商务新模式-—WBS（Website-BMC—SEM）..............................9一、电子商务外包网络营销模式..............................................91.WEB 企业营销网站优化与制作（Website）..............................102.BMC 电子商务整合性模式（Business— Manager —Consumer）............103. SEM 搜索引擎营销与优化（Search Engine Marketing）.................12二、WBS (Website- BMC— SEM )营销推广战略................................131.WBS(Website— BMC- SEM）网络营销宣传方式...........................132.网络销售推广实施步骤...............................................143.关于产品物流运营与售后服务.........................................16第四章：成功案例与财务分析.............................
