星期六股份有限公司促销策略分析摘要改革开放以来，我国的经济得到了快速的发展。作为传统产业，服装业取得了良好的成绩，但也存在明显的缺点，大而不强，而不精则是我国服装业的特点。主要盈利方式是贴牌生产，缺乏自有品牌，品牌意识差，品牌营销能力弱。面对如此激烈的竞争，一些服装品牌终端不得不通过不断改变促销方式来获取利润，但大多数促销策略都存在很大的问题。本文对星期六公司的促销策略进行分析，找出其存在的问题，并提出相应的建议和对策，以真正达到促销的目的。通过本文的分析，也可以为更多的企业推广销售策略，帮助企业获得更多的利润提供一些经验。关键词：市场营销；促销策略；企业发展AbstractSince the reform and opening up, China's economy has made rapid development, the clothing industry as a traditional industry, has achieved good results, but at the same time there are obvious shortcomings, big and not strong, more and less refined is the characteristics of our clothing industry.The main way to make profit is to make label production for other brands, lack their own brand, poor brand awareness and weak brand marketing ability.In the face of such fierce competition, some clothing brand terminals have to increase their sales volume by constantly changing the way of promotion, in order to gain profits. However, most enterprises have great problems in the strategy of promoting sales.This article is to take Saturday company as an example to analyze its promotion strategy In order to achieve the aim of promotion, the author finds out the existing problems and puts forward the corresponding suggestions and countermeasures.The analysis of this paper can also be used for reference by more enterprises in the strategy of sales promotion, and help enterprises to obtain more profits.Keywords: Marketing; Promotion Strategy; Enterprise Development目录一、引言............................................................1二、...
