“宛若故里最美民宿”网络营销策划1目录第一章形势分析..............................................................................................................................2一．SWOT分析........................................................................................................................2二．营销计划及品牌信息.......................................................................................................4三．电子商务目标及战略.......................................................................................................5第二章战略规划..............................................................................................................................5一．市场细分战略...................................................................................................................5二．目标市场战略：集中营销战略.......................................................................................5三．差异化战略.......................................................................................................................5四．市场定位战略...................................................................................................................6第三章网络营销目标.......................................................................................................................6一．销售型网络营销目标.......................................................................................................6二．服务型网络营销目标.......................................................................................................6三．品牌型网络营销目标.......................................................................................................6四．提升型网络营销目标.......................................................................................................7第四章网络营销战略.......................................................................................................................7一．产品战略..........................................................................................................................7二．定价战略..........................................................................................................................8三．分销战略..........................................................................................................................8四．促销战略..........................................................................................................................8第五章实施计划..............................................................................................................................9一．产品及服务战略.......................................................................................................................9二．定价及评估战略.............................................................................................................10三．分销及供应链管理战略.................................................................................................11四．整合营销沟通战略.........................................................................................................12五．客户关系管理战略.........................................................................................................13六．...
