论网络自制选秀类节目的主持特点—以《中国有嘻哈》《明日之子》等展开讨论摘要近年来,随着互联网新媒体的迅速发展,移动智能终端和 WiFi 的普及,越来越多的消费者选择随时随地使用手机和平板电脑观看视频。到 2016 个月,中国的互联网信息也报道说,中国的互联网用户规模达到 7 亿 3100 万,这已经相当于欧洲的总人口,比去年增长 4300 万。网民数量逐年增加,移动互联网用户达到 6 亿 9500 万人。网络直播用户数达到 3 亿 4400 万人,占网民总数的47.1%。可以看出,中国的网络视频市场具有相当大的挖掘空间。但网络自主选择的开发时间比较短。至于主持,也存在一些问题。例如,节目内容的质量水平不统一,主持人语言标准和社会价值取向问题值得我们反思。我们应该及时采取相应的对策来解决这些问题。在这种新的形势下,如何培养一个专业的网络自制电视节目主持人,如何创造出个人魅力和适合节目风格的节目,并能巧妙地引导主持人的社会主流价值观。利用互联网技术创造多种网络自制选秀节目。笔者从语言标准、社会价值导向、专业形象、素质和公众形象等方面进行了探讨,试图为网络综艺主持人形象塑造提供一些可行的建议。关键词:网络节目;主持人;特点AbstractWith the rapid development of new media in the Internet in recent years, and the widespread adoption of mobile smart terminals and WIFI, more and more consumers are choosing to use mobile phones, tablets and other devices to watch videos anytime, anywhere. As of the month of 2016, China Internet Information also issued a report stating that the size of Chinese netizens reached 731 million, which is equivalent to the total population of Europe, which is an increase of 43 million from the previous year. The number of netizens has been increasing year by year, of which mobile phone users have reached 695 million. The number of webcast users reached 344 million, accounting for 47.1% of all Internet users. This shows that China's Internet video market has considerable space for excavation.However, the time for the development of online self-mad...