摘 要随着经济的发展，近年来热点城市房价越来越高。所以，国家为了调控房地产，限购令就出台了。限购令出台后，一些不在限购令名单中的城市中多了许多炒房团，市场火热，情势大好。随着多变的市场环境的改变，以及一些限购城市房价的回调，导致很多潜在买房人士对房子持观望态度。市场如此大的转变也加剧了房地产企业及内部销售人员的竞争，销售压力巨大。很多房地产企业的销售人员出现情绪消极，个人目标与组织目标不符的情形，对企业的发展十分不利。因此，本文运用所学管理学知识、组织行为学与人力资管理相关知识，结合当代房地产销售人员的消极工作现状，对员工消极工作源头进行了分析，并结合实际情况提出相应激励员工的建议与解决办法。希望可以通过“公司做好准确的市场预测”、“改善管理方式”以及“改革薪酬激励机制”等三大措施将员工的消极情绪与行为转化为积极主动的行为。写该篇文章初衷便是希望通过分析当代公司以及给该公司提供解决方案，从而来启发我国其他房地产企业根据自己实际情况做出调整。最终使员工的个人目标与企业组织目标统一，促进我国房地产企业更好地发展。[[1]]关键词：激励；房地产企业；员工 AbstractWith the development of economy，the prices of hot cities are becoming higher and higher in recent years，and the mentality of residents in these cities is becoming more and more complex.Therefore，the state in order to control real estate，the restriction order on the introduction of.After the purchase order was issued，some of the cities not in the list of the purchase order，many real mission， the market fiery，the situation is excellent.With the changing market environment，as well as some restrictions on the purchase of urban housing prices，resulting in many potential buyers to take a wait-and-see attitude of the house.Such a big change in the market has intensified competition among real estate enterprises and internal sales staff，and the sale pressure is enormous.Many real estate enterprise sales staff appear negative emotions，personal goals and organizational goals inconsistent...
