目录目录..................................................................................................................................................2摘要..................................................................................................................................................4第一章 执行总结.............................................................................................................................51.1 项目背景...................................................................................................................................51.2 目标规划....................................................................................................................................51.2.1 主要特色.................................................................................................................................61.2.2 目标客户群.............................................................................................................................61.3 市场前景....................................................................................................................................6一、自助餐概况..............................................................................................................................6二、自助餐市场 SWOT 分析..........................................................................................................7三、自助餐市场细分......................................................................................................................7四、自助餐市场分析......................................................................................................................8第二章市场分析..............................................................................................................................82.1 客户分析.............................................................................................................................
