目录第一章执行总结....................................41.1 公司简介....................................41.2 企业文化....................................41.3 公司标识....................................41.4 产业前景....................................51.5 营销策略....................................5第二章行业分析....................................62.1 行业概述....................................62.2 桌游益处....................................82.3 行业特点：..................................92.4 行业发展...................................102.5 行业前景...................................11第三章 项目分析..................................113.1 项目简介...................................113.2 具体模式...................................133.3 桌游吧标识.................................143.4 桌游项目...................................143.5 所需物品...................................223.6 桌游吧选址.................................233.7 桌游吧装修.................................233.8 细节问题...................................24第四章市场分析...................................254.1 市场背景...................................254.2 消费因素...................................274.3 消费者游戏选择偏好.........................284.4 SWOT 分析..................................29第五章发展战略...................................305.1 总体战略...................................305.2 具体战略...................................305.2.1 第一阶段...............................315.2.2 二阶段.................................325.2.3 第三阶段...............................32第六章团队管理...................................326.1 团队设置...................................326.2 部门职能...................................336.3 引进专业人才...............................336.4 在就近学校招聘兼职.........................33第七章：经营策略.................................347.1 目标人群分析...............................347.2 推广策略..............................
