项目目的：奶茶店创业计划书目录一、执行概要..................................................................................................................................5具体说明..................................................................................................................................5计划的基本框架...............................................................................................................62、公司介绍.....................................................................................................................63主要经营范围................................................................................................................74管理团队........................................................................................................................75资金投入计划................................................................................................................76投资收益预测................................................................................................................7二．目标市场..................................................................................................................................8三.行业分析.....................................................................................................................................81.市场情况介绍........................................................................................................................92、市场分析.............................................................................................................................93、顾客需求分析...................................................................................................................10三公司战略...................................................................................................................................101总体战略..............................................................................................................................10公司宗旨.........................................................................................................................10经营目标.........................................................................................................................103、产品优势...................................................................................................................102发展战略..............................................................................................................................11早期计划.........................................................................................................................112、中、长期计划...........................................................................................................11四营销策略....................................................................................................................................111、产品策略...........................................................................................................................112、价格策略...........................................................................................................................123、广告策略.............................................................................
