精品文档---下载后可任意编辑随着国内电子商务的快速进展，一大批的手机 APP 软件都开始进入我们的视野，这些软件的功能越来越强大，涉及了金融、生活、学习、工作、交通、旅游等各个方面。但是与此同时越来越多的手机垃圾软件也应运而生，由于市场的监管的考验以及盈利模式的模糊,以及手机支付的推广，越来越多的手机 APP 陷入了困境，整个手机软件行业正在酝酿着一次十分彻底的变革。本文通过对于新时代的手机 APP 软件“滴滴打车”运营策略的讨论，分析如今手机打车软件的进展优势和给市场带来的便利和问题，提出打车软件已有固疾的解决策略，为当今的 APP 软件的应用指导方向，为了手机软件的生活普及化，多样化奠定坚实的基础。最后，通过嘀嘀打车案例分析，以及与主要竞争对手快的打车相对比，得到其运营策略，为打车 APP 行业的盈利提供了更多可能。关键词：手机软件；嘀嘀打车；盈利模式；进展优势；手机支付An Analysis Methodof Marketing Strategy forDidi Taxi AbstractWith the rapid development of the domestic electronic commerce, a large number of mobile phone APP software are beginning to enter our field of vision, the software function is more and more powerful, relates to the various financial, life, study, work, traffic, tourism etc.. But at the same time, more and more mobile phone spam also emerge as the times require, due to market regulation test and fuzzy profit model, as well as the promotion of mobile phone payment.More and more mobile phone APP should be made into a dilemma, the mobile phone software industry is making a very thorough reform. In this paper, through the research for a new generation of mobile phone software APP "drops of taxi" operation strategy, the advantages for the development of mobile phone software can be analyzed, withthe convenience and problemfor the market. Therefore, a software for chronic disease strategieswas put forward,together with application guidance for today's APP software, that have been proposed to...
