摘要呀诺达雨林景区位于海南省保亭黎族苗族自治县三道镇，海榆中线三亚至保亭方向18公里处，距三亚市区仅35公里，距凤凰机场52公里，是名副其实的三亚后花园。景区北与五指山、七仙岭比肩相连;东眺南海万倾波涛，美丽的海棠湾近在咫尺;与南中国第一温泉南田温泉仅一水之隔。在三亚市最新修编的旅游总体规划中，本景区位于大三亚旅游规划中的生态景观轴上，是"三亚旅游圈"的"金三角"地区。热带雨林以其独特的魅力、丰富的自然与旅游资源,在改善全球气候、保护物种多样性等方面发挥着重要作用,但是在热带雨林开发中如何保护与合理利用其资源成为重点。笔者以三亚呀诺达热带雨林景区为例,探讨了呀诺达景区旅游产品开发与市场营销策略研究。关键词：呀诺达景区;旅游产品开发;市场营销策略研究AbstractYanodarainforestsceneislocatedinBaotingLiandMiaoAutonomousCounty,HainanProvince.ThreeTown,seaYuzhonglinetoSanyaBaotingdirection18kilometers,only35kilometersawayfromSanyaCity,52kilometersfromthePhoenixAirportisworthyofthenameofSanya,thegarden.ScenicNorthandWuzhishan,Qixianlingparisconnected;EastgazeafarSouthChinaSeamilliondumpwaves,beautifulHaitangBaynearathand;andSouthChinainthefirsthotspringsNantianhotspringsseparatedonlybyastripofwater.InthelatestrevisionofSanyaCitytourismplanning,thescenicspotislocatedinSanyatourismplanningofecologicallandscapeaxis,"SanyaTourismCircle"ofthe"GoldenTriangle"area.Tropicalrainforestwithitsuniquecharm,richnaturalandtourismresources,toimprovetheglobalclimateandprotectingspeciesdiversityofaspectsplaysanimportantrole,butinthedevelopmentofthetropicalrainforesthowtoprotectandrationaluseofitsresourceshasbecomethefocus.TheSanyayanodarainforestareaasanexample,discussestheahNuodascenictourismproductdevelopmentandmarketingstrategyresearch.Keywords:yanodascenicarea;tourismproductdevelopment;marketingstrategy1目录一、呀诺达雨林文化旅游森林资源基本情况.............................................................................2（一）地理与气候...................................................................................................................2（二）景观特征.......................................................................................................................2（三）呀诺达文化旅游区简介...............................................................................................3二、呀诺达景区建设的管理体制和机制.............................................................................4(一）开发主体.........................................................................................................................4（二)旅游开发原则.................................................................................................................4（三）呀诺达景区建设旅游的规划和布局...........................................................................5三、呀诺达景区建设存在的问题...................................................................................................6（一）基础设施建设不到位，服务跟不上...........................................................................6（二）开发森林旅游产品后续不足.......................................................................................6（三）组织宣传促销的力度不够...........................................................................................6四、海南呀诺达景区市场营销战略.............................................................................................7（一）品牌创建：以本土文化为落脚点.......
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