关于分销渠道的文献综述VIP专享VIP免费

关于分销渠道的文献综述1.前言...............................................................................................................................................22分销渠道概述................................................................................................................................22.1分销渠道的涵义.................................................................................................................32.2分销渠道的功能.................................................................................................................42.3分销渠道的结构.................................................................................................................52.4分销渠道的理论.................................................................................................................62.5分销渠道的重要性.............................................................................................................83.分销渠道存在的问题及应对策略................................................................................................93.1分销渠道存在的问题.........................................................................................................93.1.1分销渠道缺乏效率..................................................................................................93.1.2企业过分依赖中间商...........................................................................................103.1.3渠道冲突严重........................................................................................................103.1.4专业化渠道企业发展缺乏稳定性........................................................................113.2分销渠道的应对策略......................................................................................................113.2.1分销渠道合作........................................................................................................113.2.2科学选择分销商....................................................................................................133.2.3提高业务人员综合素质........................................................................................133.2.4加强分销渠道控制................................................................................................133.2.5合理激励中间商....................................................................................................143.3我国企业构建国际分销渠道的对策...............................................................................144主要行业分销渠道的现状..........................................................................................................154.1我国家电行业分销渠道概况...........................................................................................154.1.1家电行业分销渠道现状........................................................................................154.1.2家电行业分销渠道存在的问题............................................................................164.1.3家电行业分销渠道发展的趋势............................................................................164.2我国快速消费品分销渠道概况.......................................................................................174.2.1我国快速消费品分销渠道的现状.........................................................................