关于空气净化器的营销策划报告目录一、摘要..........................................................................................................................................4二、公司简介(CIS).........................................................................................................................5（一）理念识别(MI)…………………………………………………………………………..5（二）行为识别(BI)……………………………………………………………………….......5三、市场调研..................................................................................................................................7关于空气净化器的营销策划报告（一）调研目的………………………………………………………………………………7（二）统计分析......................................................................................................................8（三）具体分析......................................................................................................................8（四）综合分析....................................................................................................................15（五）结论…………………………………………………………………………………..16四、环境分析................................................................................................................................17（一）需求性分析…………………………………………………………………………...17（二）宏观分析....................................................................................................................18（三）微观分析....................................................................................................................19五、SWOT分析............................................................................................................................21（一）优势(Strengths)………………………………………………………………21（二）劣势(Weakness)………………………………………………………22（三）机会(Opportunity)……………………………………………………………22（四）威胁(Threats)………………………………………………………………23六、STP分析................................................................................................................................23（一）市场分析……………………………………………………………………………..23（二）目标市场....................................................................................................................23（三）市场定位………………………………………………………………………………24七、4P分析...................................................................................................................................25（一）产品策略....................................................................................................................25（二）价格策略....................................................................................................................28（三）渠道策略....................................................................................................................30（四）促销策略....................................................................................................................31八、公司经营策略........................................................................................................................34九、...
