I广州市中小型企业网络招聘有效性的影响因素与策略研究内 容 摘 要随着如今网络信息技术的发展,网络招聘已经在企业得到了广泛的应用,主要是因为网络招聘相对于其他传统招聘模式具有多种优势,主要包括成本低、时效性强、针对性强、覆盖面广以及具备筛选功能等。笔者认为,企业如何通过网络招聘来为本企业招揽合适的人才是诸多中小型企业所面临的难题。网络招聘过程中存在比较多的问题,比如信息处理的难度较大、招聘的成功率不高、招聘信息的真实度低和招聘者与应聘者之间不能及时、充分地交流和沟通,其中存在反馈的延迟等问题。因此,实现网络招聘有效性的提高,需要从提升网络招聘人员素质与能力的层面着手,以此保证招聘信息的及时反馈。本文基于广州市中小型企业网络招聘有效性的影响因素分析,提出了具体提升网络招聘有效性的策略,为提高广州市中小型企业的网络招聘有效性提供参考。关键词:网络招聘;有效性;影响因素IIResearch on the Influencing Factors and Strategies of the Effectiveness of Online Recruitment of Small and Medium-sized Enterprises in GuangzhouAbstractWith the development of network information technology, network recruitment has been widely used in enterprises, mainly because network recruitment has many advantages compared with other traditional recruitment modes, including low cost, strong timeliness, strong pertinence, wide coverage and screening function. But I think that how to recruit suitable talents for the enterprise through online recruitment is a problem faced by many small and medium-sized enterprises. There are many problems in the process of online recruitment, such as the difficulty of information processing, the low success rate of recruitment, the low authenticity of recruitment information and the lack of timely and sufficient communication between recruiters and candidates, among which there are problems such as the delay of feedback. Therefore, to improve the effectiveness of online recruitment, we need to improve the quality and ab...