90 后新生代知识型员工激励策略探究内 容 摘 要在知识经济的时代背景下,90 后新生代知识型员工作为当前劳动力市场上重要的人力资源和主力军,需要企业了解该群体的特点并通过有效的激励策略去激发其工作热情与创新思维,帮助企业创造更大的利益和价值。本文针对目前企业对 90 后新生代知识型员工的管理存在的问题,基于 90 后与知识型员工的特质设计并进行问卷调查,了解影响其工作积极性的因素和激励需求偏好,结合文献与调查结果分析并探究出企业需要从企业文化、管理制度、评价机制和薪酬体系上进行改革与健全,并提出为 90 后新生代知识型员工进行目标管理、规划职业生涯和制定人才培养计划,以帮助企业更好地了解 90 后新生代知识型员工,采取有效的管理方法,留住人才,激发员工活力,实现更多新知识的创造。关键词:90 后;新生代;知识型员工;员工激励;激励策略PAGE \* MERGEFORMATIIResearch on Motivation Strategies for the Cenozoic Era Knowledge Workers Born after 1990sAbstractIn the context of the era of the knowledge economy, the Cenozoic era knowledge-based employees as an important human resource and main force in the current labor market is who was born after 1990s requires companies to understand their characteristics and stimulate their enthusiasm and innovative thinking with effective incentive strategies to help the companies create greater benefits and value. The paper firstly finds the current problems with the company's management staff to the knowledge-based employees who was born after 1990s, and based on the characteristics of the knowledge-based employees born after 1990s, designs and distributions of questionnaires to understand the factors that affect their enthusiasm for work and their preferences for incentive needs, combining the literature and survey results. Analyze and explore the need for companies to reform and improve from the Corporate Culture, Management System, Evaluation Mechanism, and Compensation System. In addition...