网络招聘广告信息及特征对求职吸引力的影响分析【摘要】随着网络的发展与大众普及化，网络招聘以其传递信息速度快、空间距离小、成本低等优点，逐渐成为大众求职的主流方式。而正因为网络招聘的愈来愈普及，慢慢地也衍生出了一些挑战，例如，很多企业在网络招聘这个首要环节上面已经开始流失潜在的求职者。而网络招聘广告作为网络招聘的的表现形式，其外观特征、内容信息与特征都是网络招聘广告的组成部分。因此，为了调查这些网络招聘广告的组成部分对求职吸引力是否都产生显著影响。本次调查研究主要以发放电子问卷形式，收集了 209 份调查数据，调查浏览过最有吸引力的网络招聘广告的内容及特征，从而调查其对求职吸引力产生的相关性，换言之更准确地得出网络招聘广告的内容及特征是否都对求职吸引力存在影响。而研究结果表示网络招聘广告的内容及特征都对求职吸引力存在不同影响，因此有利于人力资源管理者改善编写网络招聘广告的质量，提高招聘效率。【关键词】网络招聘广告；外观特征；内容信息；求职吸引力注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。Analysis on the influence of information and characteristics of online recruitment advertisements on job attraction[Abstract] In the wake of the popularization and development of the Internet, online recruitment gradually becomes the mainstream way for the masses to apply for jobs due to its advantages of fast information transmission, small space distance and low cost. However, due to the increasing popularity of online recruitment, some challenges have been created gradually. For example, many enterprises have begun to lose potential job seekers in the primary process of online recruitment. As the expression form of online recruitment, the appearance features, content information and features of online recruitment advertising are all part of the network.Thus, to investigate whether the components of these online job advertisements have a vital influence on the attractiveness of job applications. Th...
