摘 要21 世纪是国家在高新技术领域间竞争的世纪，各国都将高新技术的发展视为 21 世纪国民经济发展的重点。赢得这场比赛可能决定了一个国家的未来和命运。随着高新技术产品市场的不断细分和品牌意识的逐渐增强，品牌在高新技术产品竞争中的作用变得越来越重要。但总的来说，中国高新技术产品品牌的创造还处于起步阶段，发展时间短，发展速度缓慢，严重阻碍了国际公司的发展。如今，随着科学技术的飞速发展，如何快速树立强势品牌已成为中国高新技术企业的主要问题。本文在整合一些品牌建设中常见的问题，初步确定沈阳摩尔无人机有限公司创建国际品牌应当注重市场环境、品牌定位、品牌营销、品牌发展战略四个阶段，它们相互连接，相互影响和相互约束，形成一个封闭的有机系统。建议基于品牌定位的基础上提取出品牌的价值。同时，分析和解释了国际品牌建设和国内品牌建设之间的区别，从而为本文后面的分析奠定了基础。最后对沈阳摩尔无人机技术有限公司的国际品牌进行了分析；深入探讨企业现存的问题并提出解决方案，希望对中国的企业的高科技的品牌推广活动有一定的参考价值。关键词： 品牌建设； 核心竞争力； 国际品牌； 自主品牌AbstractThe 21st century is a century in which countries compete in the field of high technology. All countries consider the development of high technology as the focus of economic development in the 21st century. Whether they can win this game determines the future and destiny of a country. With the continuous segmentation of the high-tech market and the gradual enhancement of brand awareness, the role of brands in the competition of high-tech products has become increasingly important. In general, the brand of Chinese companies dealing in advanced technologies is still in its infancy, with a relatively short development time and a relatively poorly developed theoretical level, which significantly limits the pace of development of the company of international. Today, with the rapid development of science and technology, the method of quickly creating a strong brand has become a s...
