生鲜超市冷链物流的现状与发展研究——以广州市地区盒马鲜生超市为例【摘要】随着人们生活越来越富裕，对物质的需求增多，对冷冻和冷藏食品的需求迅速增加。食品冷链物流业迎来了无数的春天。以肉类产品，速冻食品，医药产品，乳制品等为代表的冷链食品发展迅速。广州是我国经济增长最快的地区之一，是连接内地与香港乃至海外的重要节点和交通枢纽，经过四十余年的发展，广州已发展成为连接珠江三角洲，香港和澳门的重要物流中心。随着对现代物流业发展和经济全球化促进的认识和理解，广州的冷链物流逐渐发展起来，其产业结构非常适合现代物流业的发展，不仅是冷链物流的来源，也是最需要现代物流的区域。盒马鲜生是新零售业态，它的运作需要结合现代物流、冷链物流及生鲜配送等一系列技术的支持。2018 年 4 月，盒马鲜生首家线下门店在广州天河北路开业，同年 7 月，广州盒马鲜生第二家线下门店在中华广场开业。目前广州盒马鲜生一共开了 19 间门店，在白云、海珠、天河、越秀、花都、番禺区均设立门店。盒马鲜生自创的“生鲜超市＋餐饮体验＋线上业务仓储”模式的独创性在于体验式消费。本文试图通过对盒马鲜生物流配送的研究分析生鲜超市的发展趋势，并为未来我国生鲜冷链物流配送行业提供借鉴。【关键词】冷链物流，广州地区，盒马鲜生，配送Research on present situation and development of cold chain logistics in fresh supermarke[Take freshhema supermarket in guangzhou as an example][Abstract]With the continuous improvement of people's living standard and the acceleration of the pace of life, the demand for frozen and frozen food is increasing rapidly. The logistics industry of food cold chain has ushered in broad development space. With meat products, quick-frozen food, dairy products and so on as the representative of the cold chain food development.As one of the regions with the fastest economic growth in China, guangzhou is an important node and transportation hub connecting the mainland with Hong Kong and even overseas. Its unique geographical location provides favorable conditions for the rapid development of the logistics ind...
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