目录1. 忻州市旅行社简况与游客满意度理论⋯⋯..........................................................1 1.1 忻州市旅行社简况 ...........................................................................................1 1.2 游客满意度理论 ⋯⋯ ......................................................................................1 2. 旅游者对旅行社服务质量满意度评价指标体系的建立......................................3 2.1 指标体系建立的原则 ......................................................................................3 2.2 旅行社旅游者满意度指标体系的建立..........................................................4 2.3 旅行社旅游者满意度等级界定......................................................................5 3. 忻州市旅行社服务质量影响游客满意度的问卷调查分析..................................63.1 问卷调查表分析 ..............................................................................................6 3.2 旅游者总体满意度水平及各评价要素的满意度水平分析..........................8 3.3 结论 .................................................................................................................13 3.4 改善旅行社旅游者满意度的建议...............................................................14 参考文献 ......................................................................................................................15 英文摘要 ......................................................................................................................16 附录 ..............................................................................................................................16 致谢 ..............................................................................................................................18 忻州市旅行社服务质量影响游客满意度分析地理系本 0702 班姓名：石晓燕指导教师：林长春[ 摘要 ] 中国的旅游业在激烈的竞争中得到了蓬勃的发展，旅游消费市场异常的火爆，而在这一消费市场中，旅行社不愧为刺激...
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