摘 要市场营销中蕴含着大量的数学问题，研究和总结这些数学问题及其解决所用到的数学知识，可以让我们体会到数学与市场营销的密切关系，感受数学给市场营销带来的理性思考。本文首先对市场营销和数学知识做了概念界定；然后整理了来源于商场促销、价格决策和市场预测等市场营销活动中的数学问题；最后总结了方程和不等式、函数、统计和概率等数学知识在市场营销中的应用。关键词：市场营销；数学知识；商场促销；函数AbstractThere are a lot of mathematical problems in marketing. Studying and summarizing these mathematical problems and the mathematical knowledge used to solve them can make us realize the close relationship between mathematics and marketing, and feel the rational thinking brought by mathematics to marketing. Firstly, this paper strains the concept of marketing and mathematical knowledge; secondly, it arranges the mathematical problems from marketing activities such as market promotion, price decision and market forecast; finally, it summarizes the application of mathematical knowledge such as equations and inequalities, functions, statistics and probability in marketing.Key words: Marketing; Mathematical knowledge; Market promotion; Function目 录1 引 言.........................................................12 概念界定.........................................................13 市场营销中的数学问题举例.........................................23.1 商场促销中的数学问题............................................23.2 价格决策中的数学问题............................................33.3 市场预测中的数学问题............................................44 数学知识在市场营销中应用.........................................54.1 方程和不等式的应用..............................................54.2 函数的应用......................................................64.3 统计和概率知识的应用...........................................125 总 结....................................................
