大众快餐品牌视觉形象设计研究—以中山快餐品牌“满足面”品牌视觉形象设计为例A study on the visual image design of popular fast food brands -- a case study on the visual image design of zhongshan fast food brand "satisfaction surface"中文摘要“快餐文化”是随时代发展和人们生活水平变化而生成的现象。近年来，市面上涌现出各类各样的快餐店，而许多具有口碑及历史悠久的大众快餐品牌，由于品牌形象的陈旧或单一逐渐失去了市场竞争力。也有一部分良好口碑的快餐品牌对品牌视觉形象设计完成了美化和改造，满足了现代消费市场的需求。本研究通过调查和分析数据，探究大众快餐店的品牌形象改造设计的方式与方法，优化提升大众快餐店的视觉形象，让其保留具有地域特色、物美价廉的口碑与情怀，在市场竞争中更好地经营和发展。最后，根据论文研究的方向，以中山快餐品牌“满足面”品牌为例，发展品牌视觉形象革新设计实践，进一步探索论文理论成果的可行性。关键词： 大众快餐 视觉形象 品牌再设计 Abstract"Fast food culture" is a phenomenon with the development of The Times and the change of people's living standard. In recent years, a variety of fast food restaurants have emerged in the market, while many popular fast food brands with a long history and reputation have gradually lost their market competitiveness due to the stale or single brand image. There is also a part of good reputation of fast food brands to brand visual image design completed beautification and transformation, to meet the needs of the modern consumer market.Through the investigation and analysis of data, this study explores the ways and methods of brand image transformation design of mass fast food restaurants, optimizes and improves the visual image of mass fast food restaurants, enables them to retain the regional characteristics, high-quality and inexpensive reputation and feelings, and better manage and develop in the market competition.Finally, according to the research di...
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