市场营销专业中国人寿保险西安地区营销模式探究VIP专享VIP免费

目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 中国人寿西安公司营销模式现状分析...............................................................31.1 公司概况.......................................................................................................31.2 营销模式.......................................................................................................32 中国人寿西安公司营销模式现存问题................................................................72.1 产品设计缺乏创新.......................................................................................72.2 营销服务意识滞后.......................................................................................72.3 保险营销渠道局限.......................................................................................82.4 营销人员流动频繁.......................................................................................93 中国人寿西安公司营销模式现存问题对策.....................................................103.1 加大投入产品创新.....................................................................................103.2 提高人员服务态度.....................................................................................103.3 构建多元营销渠道.....................................................................................113.4 增强企业运行制度.....................................................................................13结 论.................................................................................................................14参考文献..................................................................................................