市场营销专业中国平安人寿沈阳营销渠道创新发展研究VIP专享VIP免费

目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 平安人寿保险沈阳营销渠道现状.......................................................................31.1 公司发展现状...............................................................................................31.2 保险营销模式...............................................................................................42 平安人寿保险沈阳营销渠道创新问题...............................................................62.1 直销渠道异化程度严重...............................................................................62.2 专业中介渠道发展不足...............................................................................62.3 保险营销队伍素质偏低...............................................................................72.4 保险产品营销效率下降...............................................................................83 平安人寿保险沈阳营销渠道创新问题的对策...................................................93.1 营售渠道的差异化管理...............................................................................93.2 重视专业中介渠道建设...............................................................................93.3 引进保险营销管理人才.............................................................................103.4 建立机制提高营销效率.............................................................................11结 论.................................................................................................................14参考文献.................................................................................................................15致 谢.............