目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 中国平安人寿保险新疆分公司现状...................................................................31.1 公司简介.......................................................................................................31.2 外部环境.......................................................................................................31.3 内部环境.......................................................................................................62 中国平安人寿保险新疆分公司营销模式现存问题...........................................72.1 营销手段简单粗放，营销方式单一...........................................................72.2 服务营销意识淡薄，客户满意度低...........................................................72.3 绩效管理机制紊乱，人员流失严重...........................................................82.4 营销团队良莠不齐，综合素质较低...........................................................93 中国平安人寿保险新疆分公司营销模式现存问题的对策.............................113.1 拓宽营销渠道.............................................................................................113.2 加强员工培训.............................................................................................113.3 完善薪资制度.............................................................................................123.4 优化人力资源.............................................................................................13结 论.................................................................................................................14参考文献..........................................
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