目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 阳光人寿保险沈阳地区电销发展现状...............................................................31.1 保险电销行业背景.......................................................................................31.2 阳光人寿保险辽宁分公司现状...................................................................52 阳光人寿保险沈阳地区电销发展现存问题........................................................72.1 员工流动性大...............................................................................................72.2 客户认可率低...............................................................................................92.3 客户信息准确性不高...................................................................................92.4 合规风控管理滞后.......................................................................................93 阳光人寿保险沈阳地区电销发展现存问题的对策..........................................113.1 建立合理的培训和晋升机制.....................................................................113.2 加强宣传改善服务质量.............................................................................123.3 提高信息精准性.........................................................................................133.4 全面提高风控管理层面.............................................................................13结 论.................................................................................................................15参考文献.................................................................................................................16致 谢....................
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