目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 沈阳市平安人寿基于客户需求的营销模式现状...............................................31.1 沈阳市平安人寿基于客户需求的营销渠道...............................................31.2 沈阳市平安人寿基于客户需求的营销人员...............................................42 沈阳市平安人寿基于客户需求的营销模式存在的问题...................................62.1 保险营销渠道狭窄.......................................................................................62.2 营销人员未挖掘出客户需求.......................................................................62.3 营销队伍参差不齐.......................................................................................72.4 基于客户需求的售后服务意识差...............................................................83 针对沈阳平安人寿基于客户需求的营销模式的建议.....................................103.1 加强互联网营销模式.................................................................................103.2 明确客户需求导向.....................................................................................113.3 加强营销人员培训.....................................................................................113.4 增强客户需求的售后服务意识.................................................................12结 论.................................................................................................................14参考文献.................................................................................................................15致 谢................................................................................................
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