目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 平安人寿沈阳电销中心车险营销现状...............................................................31.1 平安人寿沈阳电销中心车险营销状况.......................................................31.2 平安人寿沈阳电销中心车险营销模式.......................................................31.3 平安人寿沈阳电销中心车险营销服务流程...............................................52 平安人寿沈阳电销中心车险营销问题...............................................................72.1 车险营销成本过高.......................................................................................72.2 车险营销市场竞争激烈...............................................................................82.3 车险营销人员服务能力不足.....................................................................103 平安人寿沈阳电销中心车险营销问题对策.....................................................133.1 控制车险营销成本.....................................................................................133.2 提升车险营销市场竞争力.........................................................................143.3 提高车险营销人员服务质量.....................................................................15结 论.................................................................................................................18参考文献.................................................................................................................19附录 1 平安人寿沈阳电销中心车险业务基本情况调查问卷.............................21致 谢.................................................................................................
VIP
