目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 平安人寿辽宁分公司意外险销售渠道发展现状...............................................31.1 销售渠道管理现状.......................................................................................31.2 销售渠道模式现状.......................................................................................41.3 销售渠道设计现状.......................................................................................52 平安人寿辽宁分公司意外险销售渠道发展问题................................................62.1 销售渠道管理不完善...................................................................................62.2 销售渠道模式相对较少...............................................................................62.3 销售渠道设计不合理...................................................................................73 平安人寿辽宁分公司意外险销售渠道发展对策................................................93.1 完善销售渠道管理.......................................................................................93.2 增加销售渠道模式.....................................................................................103.3 完善销售渠道设计.....................................................................................11结 论.....................................................................................................................13参考文献.................................................................................................................14致 谢.....................................................................................................................16...